The aim of the article was to analyze the current situation of the field in Internet Marketing and e-business.Nowadays Internet is expanding very quickly. More and more people is online and use Internet for different activities – from communication, fun, sharing ideas, research, shopping, but also for doing career or business. From company ´s side the importance of Internet has increased, too, because the competition is stronger and acquiring the customer is constantly more difficult. In the present-day business environment, ethics play a big role in establishing the reputation of a business. Good ethical standards help create a strong foundation for better and improved working relations, not only between a business and its customers, but also with among its employees. When it comes to online business and marketing, things can become a little unpredictable, especially for online buyers. A good image of the business does wonders to its client base. Safety and privacy issues have become customary in the world of online marketing.In the article, we focus on ethical course of online campaigns.
