Aktuálne trendy v CRM aplikáciách

Abstract

Building a relationship with customers and taking care of them should be an indispensable component of the operation of any successful business that wants to stand out against its competition. The greater the competition in a given industry, the more important this principle becomes. Applications known as CRM (Customer Relationship Management) are used to support communication between the company and its customers, as well as to support the recording and evaluation of important customer data. In this article, we will focus on a brief description of how such applications can be used in business and identify current trends in their development. Awareness of these trends can be useful not only for software companies developing such applications so that they can establish themselves in the market with their applications and not be defeated in the fight with the competition, but undoubtedly also for businesses that use such applications to support their marketing activities and build successful and long-lasting relationships with their customers.