Statistical Analysis of Pro-Environmental Behavior of Young Generation
Keywords:
environmentálne správanie, nákupné preferencie, faktorová analýza, zhluková analýzaAbstract
The paper deals with the questionnaire analysis that maps attitudes, customs and opinions of young generation that are directly related to environment protection. The data obtained are processed not only by methods of descriptive statistics, but through factor analysis and cluster analysis, groups of respondents are created who have similar attitudes, preferences and behavior that are derived from their attitude to environment.References
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[7] SWENSON, Michael R. - WELLS, William D. Social Marketing: Useful Correlates of Pro-Environmental Behavior. UK: Psychology Press. 2018. 475s. ISBN 9781138876620.
[2] Buying green! - A handbook on green public procurement. [elektronický zdroj]. 3. vyd. Luxembourg: Publications Office of the European Union. 2016. 80s. ISBN: 978-92-79-56848-0. [ cit. 20.03.2021].Dostupné na internete: <https://ec.europa.eu/environment/gpp/pdf/Buying-Green-Handbook-3rd-Edition.pdf>
[3] European Commission - Press release: New Eurobarometer Survey: Protecting the environment and climate is important for over 90% of European citizens [elektronický zdroj]. Brusel. 2020. [ cit. 18.02.2021]. Dostupné na internete: <https://ec.europa.eu/commission/presscorner/detail/en/IP_20_331>
[4] GAVORA, Peter, Tvorba výskumného nástroja pre pedagogické bádanie. Bratislava: Slovenské pedagogické nakladateľstvo, 2012. 105 s. ISBN 978-80-10-02353-0.
[5] KAY,Alina. Affinity Index in Marketing [online]. 2020. [ cit. 10.03.2021]. Dostupné na internete: <https://medium.com/arocket/affinity-index-in-marketing-2badea3019c4>
[6] STANKOVIČOVÁ, Iveta - VOJTKOVÁ, Mária, Viacrozmerné štatistické metódy s aplikáciami. Bratislava: Iura Edition, 2007. 261s. ISBN 978-80-8078-152-1.
[7] SWENSON, Michael R. - WELLS, William D. Social Marketing: Useful Correlates of Pro-Environmental Behavior. UK: Psychology Press. 2018. 475s. ISBN 9781138876620.
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Published
2021-12-17
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